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How mobile devices have changed business processes

A few years back, mobile technologies were not so powerful. Earlier what was supposed to be difficult for managing important projects and impossible for business use, today became necessary. Mobile revolution has quickly changed its scope from social communication to the business world. Tablets and smartphones have enabled the great flexibility to work whenever and wherever you want. In order to exchange information and data, employees need constant mobile access. No wonder that handheld devices have become so popular, as their key feature- mobility, made it all possible.

Here are some facts and figures that show that mobile technologies have conquered business world. Globally there are 7.3 billions of mobile devices. A study showed that small businesses use mobile devices to perform various functions. 73% of organizations claim that they use mobile devices for social media marketing, 71% for email marketing, 44% for advertising, 34% for mobile websites and 18% to manage operations.

Impact of gadgets is usually noticeable in sales and services, where real-time interaction is allowed via mobile app. There was a time when mobile apps of social networks were considered as the cheap communication tool. Now they are a powerful tool for selling products, attracting new clients and creating ads. An average Facebook, Twitter, or Instagram user will certainly follow brands of clothes, gadgets or any other products. Once you follow it- you are always updated about the new product launches, offers etc.

Today, a good marketing executive has always smart device at hand. Being always on the go, with these gadgets, her or she can access real-time information and can manage bargains easily.

With mobile devices salesperson can stay in touch with customers always. Another reason for popularity of mobile devices in business world is that they assist to save huge amount of money.

In a poll it was found that mobile devices can save business owners around 2 billion hours every day and $6, 000 in a year.

Other than reasons mentioned above, mobile technology revolution also created an opportunity to manage money easily. With the touch of finger you can check the balance on your card anywhere, anytime, make payments and lot more. It removes all the work of visiting banks and filling out lengthy forms. Businesses appreciate the time this procedure saves for them.

As the mobile technologies advance, the companies are likely to see its benefits to both management and generating revenues. Organizations that don’t keep with trends are expected to be lag behind.

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